Hi I have a warning! If you are a business owner and you have a website, your site might not be optimized for the search engines and will never get on the first page of Google. You could be putting money into a black hole. Was your site created by a web designer who doesn’t understand SEO? In this post, I’m going to explain what SEO is and how you can ensure the search engines see your website as perfect and give you high rankings.
SEO stands for Search Engine Optimization
SEO is the process of optimizing a website to increase the amount of visitors by obtaining high rankings in the search engines. Lets have a look at a search result from Google for “Bakery Jacksonville Beach FL”. The lists in the red box are known as the organic results.
It’s free to get listed here. The organic results are the most important for the long-term value of your website and these are what SEO boosts but how can you boost your listing in the results? First you need proper foundations, so we start with on-page content and coding the design of the site. Keyword research is important to target the right phrase/keywords and tailor your site for the words your buyers are using.
Next in our foundations is linkage. Links from other sites act as recommendations from other web site owners. Then there is social. This is one of the most recent factors Google uses to rank a site. Facebook likes, Twitter followers, enguagement with those followers and YouTube videos all help in promoting a web site. You need to ensure your web site is based on these seo foundations otherwise your site isn’t going to rank and you’re not going to get customers! If you’d like to learn more about SEO or want a search engine optimization specialist to work on your website, contact us at 904-601-2040 or contact us here.
Glenn has been involved in a wide variety of Internet marketing over the last 20 years. He holds an MBA from the University of North Florida. He lives in Fernandina Beach, Florida with his wife and two children.