Dr. Timpanelli has been a practicing chiropractor since 1998. He has been in Greenville since 2006. He focuses on one thing in the office – your spine! A straightforward – adjustment only – chiropractor who is dedicated to making this service affordable for everyone.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
From The Client
“I've been working with Glenn for the last 5 years or so. He developed the website I requested - something simple, to the point! My services have a simple niche and Glenn focused on what I needed and delivered it in the promised time frame. He was always available for questions and updates when needed. Easy to work with and disciplined. I highly recommend his services.”
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