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After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew that meeting goals was part of what a designer does, but I could see how my work could easily become commoditized and less fulfilling unless something changed.
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I thought of how bored I’d be if I kept on that path. I needed to build some guiding principles that would help me find my place in design. These principles would help grow and would shape my career in a way that fits me best.
Read more at Giving Your Product A Soul on Smashing Magazine.
from Smashing Magazine via Amelia Web Works Autofeed
Glenn has been involved in a wide variety of Internet marketing over the last 20 years. He holds an MBA from the University of North Florida. He lives in Fernandina Beach, Florida with his wife and two children.
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