A Tale of Two Websites; Why Conversion Optimization Matters
- October 26, 2016
- Business advice, Conversion Optimization, Web Design, Web Development
Here are two example websites. Let’s say that they are in the flooring business and they estimate the value of a new customer to be worth $1,500.
1,000 Visitors per month
(Traffic costs money)
Cost of $1,000/month for those visitors
Total cost per year = $12,000
Converts at 5%
50 leads per month
x 12 months
=
600 Leads per Year
25% closing ratio
=
150 NEW CUSTOMERS
x $1,500 Customer Value
=
$225,000
2,000 Visitors per month
(Traffic costs money)
$2,000/month for those visitors
Total cost per year = $24,000
Converts at 2%
40 leads per month
x 12 months
=
480 Leads per Year
25% closing ratio
=
120 NEW CUSTOMERS
x $1,500 Customer Value
=
$180,000
If Website A is willing to make the investment of Website B,
they would generate $450,000 in new business!
So, with the same investment, conversion optimization would generate company A $270,000 more income than company B!
Glenn has been involved in a wide variety of Internet marketing over the last 20 years. He holds an MBA from the University of North Florida. He lives in Fernandina Beach, Florida with his wife and two children.
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